Case Studies

 

VPS Marketing Agency » Case Studies

Case Study 1

Our VPS Marketing Agency team has an impressive track record of supporting its clients in the legal industry. We focus on the creation and implementation of holistic digital marketing solutions that our clients can rely on. The following case study outlines the data-driven marketing approach we implemented for a New Jersey based family law firm. For the sake of maintaining client confidentiality, we will refer to this client as “Family Law Firm”.

With three offices in New Jersey, Family Law Firm is composed of a team of lawyers, paralegals and professionals. Family Law firm prides itself on assisting residents of New Jersey with their divorce and family law needs. Family Law Firm serves its clients through litigation, mediation, arbitration or the collaborative law process.

UI UX creative designer team designing wireframe layout for responsive mobile smartphone application in office.

GOALS

In July of 2020, Family Law Firm approached VPS Marketing Agency with the goal of working with an agency that could provide a holistic marketing strategy. Family Law Firm was looking to revamp its digital marketing strategy which at the time was being handled entirely in-house. Family Law Firm brought on VPS Marketing Agency with the following goals in mind:

 

  1. Grow Family Law Firm’s social media presence exponentially
  2. Build and maintain relationships with client base
  3. Position Family Law Firm as a thought leader in the family law space
Conceptual vision of business people in the corporate staff meeting . Concept of digital technology for marketing data analysis and investment decision making .

KPIs

VPS Agency set the following key performance indicators (KPIs) to track the success of its efforts against the goals Family Law Firm had outlined:

 

  1. Increase in traffic to Family Law Firm’s Website
  2. Increase in page likes and followers
  3. Attract quality candidates to expand Family Law Firm’s staff

METHODS

VPS Agency utilized the following methods to achieve the aforementioned goals:

  1. Expanded on Family Law Firm’s social media presence through social media content creation and management
  2. Created geo targeted Facebook and Google ad campaigns to reach prospective clients and generate inbound leads for Family Law Firm
  3. Acted on behalf of Family Law Firm to respond to comments, engage with client reviews, and build relationships with thought leaders in the divorce and family law space.

Case Study 2

The following case study outlines the data-driven marketing strategy we implemented for a New Jersey based summer day camp operator after the camp underwent significant changes to its offerings and program. For the sake of maintaining client confidentiality, we will refer to this client as “Summer Day Camp”.

This is the story of how VPS Marketing Agency helped a summer day camp operator market to a new desired audience with the ultimate goal of increasing camp enrollment.

Summer Day Camp approached our agency whilst undergoing significant changes to the camp’s offerings and program. During the offseason, Summer Day Camp made significant investments in the camp’s infrastructure and personnel. The camp had a plan to transition from a non-specialized camp to one that attracted families interested in a more structured summer camp program.

Social media marketing - business post received positive reactions from clients

GOALS

The program revamped its offerings in order to become more competitive in the day camp space. However, the program still had work to do in order to combat its former reputation as a less structured summer camp program.

Summer Day Camp brought on VPS Marketing Agency with the following goals in mind:

  1. Expand the program’s social media following
  2. Raise awareness of the program’s expanded offerings
  3. Increase the program’s enrollment
WEB TRAFFIC (business, technology, internet and networking concept )

KPIs

Our team determined the following key performance indicators (KPIs) in order to track the success of our marketing efforts against the goals Summer Day Camp had outlined:

 

  1. Increase in traffic to program’s website
  2. Increase in positive client reviews
  3. Increase in early enrollment over the previous year

METHODS

Our agency utilized the following methods to achieve the aforementioned goals:

  1. Expanded on Summer Day Camp’s social media presence through social media content creation and management
  2. Deployed geo-targeted advertising campaigns to reach prospective clients and raise awareness of expanded camp offerings
  3. Implemented short-term incentivized campaign to encourage early enrollments

 

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