Video Marketing
With the rise of social media and video-sharing platforms like YouTube, Vimeo, and TikTok, video content has never been more accessible or shareable. By creating compelling videos that resonate with a target audience, a business can amplify their reach and visibility across multiple channels and attract new customers who might not have discovered the business otherwise.
Why Invest In Video Marketing?
Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. Including video on a landing page can increase conversion rates by up to 80%, while 64% of consumers are more likely to make a purchase after watching a video.
- Hold Audience Attention
- Authentically Showcase a Business
- Influence Purchasing Decisions
Video now accounts for 82.5% of all web traffic. In other words, video content has evolved to become a central pillar of digital marketing strategy. Video marketing strategies can take various forms depending on the goals and target audience.
- Short-form Shareable Content
- Video Podcast
- Live Streams
- Webinars
It is evident that video plays a significant role in shaping user behavior and driving traffic across various digital platforms. As video consumption continues to rise, businesses and content creators are increasingly leveraging video content to attract and engage audiences online.
Video marketing has grown to encompass a wide range of video content beyond traditional commercials. Effective content should resonate with the target audience, provide value or entertainment, and align with the brand’s overall marketing objectives.
